Strategy & Planning

Marketing4 LighthouseSimple and straight forward: You are going to devise the most compelling strategy to reach your goals. Be that the entry in a new market or segment, to accelerate the growth of your business profitably or the launch of a new product or service. You will be planning the associated tasks carefully, and with the best insight possible. Assisting with that is one of our core competencies..

 

What we do

How you benefit

Goals & Objectives
We assist in determining concise (strategic) goals and measurable (tactical) objectives for your entity or initiative in the defined target market(s)
 
Organization
We help you to evaluate, and, if necessary, suggest adaptation, adjustment or modification of operational resources, processes, procedures or tools to achieve the defined goals & objectives (e.g. sales organization; channel strategies; product/service delivery models; marketing project plans; external partnerships; technical, engineering & administrative support; incentive plans;, etc.)
 
Vision & Mission
We help in concisely formulating your (internal) Vision and (external) Mission Statements to your customers and stakeholders.
 
Positioning
After distilling the Unique Value Propositions of your products and services, we develop the most compelling, creative messaging that is clearly understood by your customers and differentiates you from your competition.
 
Success Measurements
We aid in creating effective feedback loops and measuring methods for success; we track your progress, and we subject our own contribution to the same standards of accountability.
You engage a team of seasoned strategists that understand your specific industry with first hand experience of the unique challenges associated with the products & services you offer.
 
Your team knows the competitive environment and the respective geographic markets, incl. unique (cross)-cultural aspects, issues and challenges – the elements and foundation of any strategy recommendations.
 
Your team embraces the financial parameters, the criteria for success and the ROI requirements essential to you – we will not engage unless those have been satisfactorily established, both regarding your expectations of us and our identification of reasonable resource commitments on your side.
 
Since your team possesses relevant executive industry backgrounds – not mere “theoretical” marketing or “management consulting” knowledge - the outcome precisely addresses your specific situation, your priorities.
 
You are supported by pragmatic practitioners who speak your language and “walked in your shoes”. In every case, a Senior Partner is personally engaged. Your team is objective, neutral and independent, yet not apprehensive to openly, internally address criticism or objections. At the same time, they eagerly adopt your passion for your product or service, and insatiable drive for success.
 
Not only will you receive solid strategy and concepts, your team is prepared to work on, and be accountable for, the successful implementation of any strategy we propose or recommend.

 

Shaddow1What more we do

   Conference Room1How we do it

 Shaddow3How you benefit