Smart marketing starts with intelligent insight. With proven, focused research, our team of seasoned, industry experienced strategists and research analysts offer an in-depth assessment of your business' current position and the needs to drive accelerated success. Our comprehensive research capabilities and the proven TransAdvantage methodologies offer a wide range of options enabling your business to address the important questions and answer them based on serious, factual data.
|
What we do
|
How you benefit
|
|
Market Research & Identification
Objective, empirical identification and research of specifically defined target segments; test and evaluation of receptivity of your products & services; definition of size & rankings, fit & attractiveness, need structure, accessibility, geographic distribution, socio-economic parameters, and competitive environment; employing any quantitative and/or qualitative, primary and/or secondary research methodologies
Target Audiences Definition
Segmentation of the defined target market(s) based on your positioning; identification of specific target accounts (or groups) and the (sales) channels, processes and resources (tools, messages, etc.) to reach those
Performance Program Evaluation
Critical & objective assessment of your products and/or services aimed at specific target markets
Unique Value Proposition
Assessment or distillation of the UVP of your Performance Program; identification & elaboration of the benefits to your target customers and its differentiation from competitors
S W O T
Critical and objective assessment of your current organization – with emphasis to maximize Strength, minimize Weaknesses or limitations, exploit Opportunities, and circumvent or counteract Threads - relative to the defined objectives within the target markets.
|
We will ascertain an in-depth understanding of your specific industry and its competitive environment at the start of any project – we will not engage unless that has been satisfactorily established on both sides.
As a result, you will receive competent, highly informed and tangible results, which are objective and independent.
You will obtain practical, actionable insights, not “theoretical dissertations” - guaranteed. We are accountable
The research outcome will incorporate the unique aspects of your position as a “non-domestic” solutions provider – including the many “intangibles” (positive and negative perceptions, indifferences, objections, obstacles, etc.), which you face in the market, and which influence the decisions of your (prospective) customers.
You get empirical “hard data” to substantiate your subsequent strategic decisions.
We apply unique, highly creative and effective research methodologies to gleam valuable primary insights – from proprietary web based tools to managed focus groups.
|
 What more we do |
How we do it
How you benefit
