What we do

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Smart marketing starts with intelligent insight. With proven, focused research, our team of seasoned, industry experienced strategists and research analysts offer an in-depth assessment of your business' current position and the needs to drive accelerated success. Our comprehensive research capabilities, and the proven TransAdvantage methodologies offers a wide range of options enabling your business to address the important questions and answer them based on serious, factual data.

Simple and straight forward: You are going to devise the most compelling strategy to reach your goals. Be that the entry in a new market or segment, to accelerate the growth of your business profitably or the launch of a new product or service. You will be planning the associated tasks carefully, and with the best insight possible. Assisting with that is one of our core competencies.
 
True to our heritage since 1980, TransAdvantage incorporates the entire spectrum of a full service marketing communications firm. Through our affiliated sister organization, Hafenbrack Marketing & Public Relations, Inc., we know how to build buzz, sales and a screaming legion of devoted fans. What sets us apart from any other “advertising agency” is our laser focus on trans-Atlantic clients in very specific industries, where the core TransAdvantage team ensures a seamless match with your special needs and requirements.
 
Web & Interactive
In any global market, a vibrant online presence is as essential to your survival as your pancreas—don't neglect it. With specific focus on our core client base and with unique knowhow of the industries we serve, TransAdvantage is uniquely qualified to support your web and interactive strategies in your new target market. Through our affiliated sister organization, Oxiem Marketing LLC, , we not only address the basics like excellent site design and SEO, but we also know how to create immersive Web experiences for your customers that are user friendly, highly interactive, and sure to deliver results.
 
Relationship Management & Connections
We know people and resources, potential partners and other market participants, and we can make connections. We understand processes, procedures, customs and mentalities in the markets you address. Your customers, your customers’ customers and your competitors are familiar to us, because we have likely identified or communicated with them before.
 
Executive Support
To mitigate your operating cost and to augment your scarce resources we assume (temporary or permanent) support functions in the US or Germany. We either perform, or find reliable local partners for most corporate tasks – from Human Resource to Financial Management, from legal expertise to administrative issues such as insurance, tax or regulatory bodies and governmental entities, from Marketing to Business Development and Sales – esp. during the start-up or realignment phase. We are practitioners and pragmatists, who “walked in your shoes”.