Our clients are often leaders in the design, production and marketing of sophisticated industrial technology products and services - either complete, comprehensive systems, individual components or unique software or hardware solutions. They include IT, communication and infrastructure, unique manufacturing processes, environmental and (alternative) energy solutions. The marketing direction is generally business-to-business, but may also address public entities.
TransAdvantage is very familiar with the markets for unique technology portfolios of electrical, electronic and communications equipment, systems, software and components. We know the competitive environment, the players and the channels; we are comfortable with the applications and the technology, we appreciate the differences in the respective geographies of Europe and North America, and we know the sometimes conflicting standards, approvals and specifications; and we relate to your customers, their diverse needs, perceptions, and preferences, their buying influences and procurement processes.
When you engage us, our team embraces the financial parameters, the criteria for success and the ROI requirements essential to you – we will not engage unless those have been satisfactorily established, both regarding your expectations of us and our identification of reasonable resource commitments on your side.
You will be supported by pragmatic practitioners who speak your language and “walked in your shoes”. In every case, a Senior Partner is personally engaged. Your team is objective, neutral and independent, yet not apprehensive to openly, internally address criticism or objections. At the same time, they eagerly adopt your passion for your product or service, and insatiable drive for success.
