Although TransAdvantage LLC is young as an independent, free standing entity, the company’s roots go back to 1980. What started as Hafenbrack (Graphic Design) at the time, soon grew into a full service advertising agency, and expanded to a comprehensive marketing strategy and services firm in 2003. Today, the organization comprises a group of affiliated specialists which includes Hafenbrack Marketing & Public Relations, Inc., Oxiem LLC (2005), Storm Innovation (2009); Genessa Health Marketing (2010), and since 2012, TransAdvantage LLC. Now known as the Upward Group, it encompasses more than 60 professionals in several locations in the US, Germany and Austria.Within the affiliation, TransAdvantage is dedicated on generating success for international manufacturing and technology businesses. Our focus on specific industry segments and select clients is one of the most significant benefits. Our clients are contemplating new business initiatives in North America, or are reviewing existing North American engagements for improved performance. We bring unique solutions to European based organizations. Likewise, we perform the same services for American companies relative to their operations in Europe.
We believe that the success of your business endeavor singularly depends on having the right people. Aside from the obvious requirements regarding expertise and experience, the right chemistry, and, most importantly, the intimate familiarity with your specific culture are key as you are building or expanding an organization that is likely thousands of miles away from corporate headquarters, operating in a different market place, yet having to represent your unique company values to your customers and stakeholders.
When you engage us, our team embraces the financial parameters, the criteria for success and the ROI requirements essential to you – we will not engage unless those have been satisfactorily established, both regarding your expectations of us and our identification of reasonable resource commitments on your side.
You will be supported by pragmatic practitioners who – literally and figuratively - speak your language and “walked in your shoes”. We are neither academicians nor theory-laden “consultants”. In every case, a Senior Partner is personally engaged. Your team is objective, neutral and independent, yet not apprehensive to openly, internally address criticism or objections. At the same time, they eagerly adopt your passion for your product or service, and insatiable drive for success.
We believe in the power of the free enterprise system and the incredible strength, innovation, ingenuity and drive of privately held businesses. We embrace “Mittelstand” values, and the associated principles of impeccable business ethics and integrity. We are entrepreneurial, yet pragmatic; we think in “opportunities”, yet are realists; we are extremely competitive and we measure our contributions strictly by the success of our clients.
